fitness business plan

What is a fitness business plan?

Have you ever…

Jotted down a fitness business idea on a scrap piece of paper with a few tasks you would need to do?

Yes, I thought so…

You’ve written a fitness business plan then! Or at least have written the basic components of one.

At it’s heart, a fitness business plan is just a plan for how your business is going to work. And how you’re going to make it succeed in the coming weeks, months and years.

It’s that simple.

See it more like a MAP. The fitness business plan or MAP allows you to see were you want to go.

And of course, shows you where to find the treasure.

Typically, a fitness business plan is more formal than a scrap piece of paper. And longer than a just a list. Although sometimes, keeping your fitness business plan succinct can accelerate your results. Your fitness business plan doesn’t need to be a formal document and cause headaches!

Business plans should only become formal, printed and presented on select occasions. For example, you may need to present your plan to others such as the bank or your team.

Otherwise, your fitness business plan should be a dynamic document that you constantly update.

The main problem with a fitness business plan is most people never look at it again.


Your fitness business plan should be a living document. A document you look at, update and get excited about almost daily.

Go back to the map example. On a long car journey, do you only look at the MAP at the beginning? Or, do you continue to scan your route and update your location as you progress?

Precisely, that’s why your fitness business plan must progress and be a living document.

Your fitness business plan goes on forever. So the printed version is like a snapshot of what the plan was on the day that it was printed.

If you do need a formal fitness business plan, then you must include the following:

  • Executive summary
  • Company overview
  • Information about your products and/or services
  • Marketing plan
  • A list of major company milestones
  • Information about each member of the management team and their role in the company
  • Details of your company’s financial plan.
  • A fitness business plan review schedule

In the business kick starter, you will not only learn how to piece together the 4 key sections of a business plan (Set up, Statistics, Systems and Strategies) but you will also make sure this is in place to build the foundations of your whole business.  Join The Academy <<<<< click here

Unfortunately, many people only write a fitness business plan for when they start a new fitness business or applying for fitness business loan. Yet, a fitness business plan is vital for running a successful business. Whether it needs new loans or new investments. Most blogs and business guru’s tell you a business plan is the first place to start. Whilst it’s important to have and a must, it’s not the first place to start…

So, my questions to you… to get started…

What does your fitness business MAP look like? Just think, think big…

And finally, Do you know what the treasure is on your MAP?

Once you know what you want, you can start building your fitness business plan.

Now you know what you want, you just need extra guidance on how to set up your business. The 4S Engine is a four part system designed to assist in the set up of your business foundations so you get it right first time. if you are setting up a business now, you really need to Join The Academy <<<<< click here